ポッドキャスト：バンドルアップ、みんな。有料テレビは風邪で冷たいビジネスです

有料テレビの世界は不愉快な混乱であり、Light ReadingのJeff Baumgartnerほどプレイヤー、計画、問題に追いつくのが得意ではありません。このポッドキャストでは、JeffがPhil Harveyに参加して、ケーブルプロバイダがモバイルをどのように使用しているか、Netflixをセットトップに追加することは悪い考えではないのか、どんな種類の加入者を追いかけても意味がないかについてのチャットに参加します。It's been a tough week for the pay-TV business. This conversation, recorded before AT&T's most recent earnings announcement, goes deep into the world of why pay-TV business models are changing, what some operators are doing to bundle other services and hang onto customers, and what role subscriber data has in this fight to protect what was once seen as a demand-generator for broadband Internet access. One thing to watch, according to Light Reading's Jeff Baumgartner, is that pay-TV providers are being very careful about what apps and services they allow on their platforms. Sure, they want to keep customers happy by giving them more choice, but they're also being strategic -- they have to be careful not to overwhelm customers with options and give up too much ground to over-the-top (OTT) services. Also, we talk about Viacom's investment in ad-supported streaming -- and what lessons it may have learned from Verizon's failed Go90 experiment, Comcast's ability to bundle services well, and whether TiVo's recent study about consumer choice exhaustion really helps pay-TV providers make the case for intelligent content curation. — Phil Harvey, US Bureau Chief, Light Reading